Google+ Running in Cork, Ireland: Video: The rise and fall of Under Armour

Friday, August 15, 2025

Video: The rise and fall of Under Armour


Back around 2010, the Under Armour sports brand started to get very popular and started to appear everywhere. If you've doing a lot of road races then it's likely you picked up an Under Armour dry fit top at some stage.

The photo above shows the Cork City marathon dry fit top from 2011 with the distinctive logo.

In recent years, the company isn't doing so well. YouTuber Michael Girdley recently released a video titled 'The rise and fall of Under Armour: How a $20B brand lost its cool'

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