The Business Daily radio programme on the BBC World Service recently carried a piece titled 'The ultramarathon business - How extreme running events became a big money-spinner.'.
In the last decade or so, doing long distance events that are well beyond the usual marathon distance of 26.2 miles / 42.2 kms have become hugely popular as runners seek new challenges.
You can find the 17-minute programme here... https://www.bbc.com/audio/play/w3ct5zjx
I think anyone with an interest in ultra running will find it of interest.
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