In a recent Panorama programme on BBC, they looked at the claims made by the manufacturers of sports drinks and how they claimed to boost performance. In essence, these claims were found to they were found to be false. The various sports stars endorsing the products do so because they are sponsored, not because they actually believe the stuff works.
There is a clip about it on BBC HERE
There was also a six minute discussion about it on Newstalk on Frinday morning......listen from 43:30 to 49:20
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